EFFORIA

For ambitious people who refuse to burn out.

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She told me I'd be an amazing father and I didn't believe her

Jul 22, 2026

and a year on, I'm still arguing with someone who isn't here.

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I watched a film about my daughters condition this weekend

Jul 1, 2026

Everyone has a picture in their head of what a "tough kid" looks like. Mine is a 10 month old being weighed and hoping the number went up.

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I don't do awareness weeks

Jun 24, 2026

...and I've stopped feeling guilty about the silence.

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Nobody noticed I was gone

Jun 3, 2026

& that taught me more about consistency than any streak ever did.

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The client I should've fired on day one

May 13, 2026

& the lesson that shaped how we built the next eight years.

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